Customers don’t want to hear about product or services features, they want you to know what you can do for them. EGNYT Offering Management helps transform companies stuck with a narrowly defined product management organization, allowing them to reimagine their offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
EGNYT helps you achieve organic, profitable growth by focusing on two critical building blocks Awareness and In-Market for a differentiated leads and prospects experience that ensure you deliver optimal message to achieve the needed interactions at every touchpoint.
THE AWARENESS STAGE
If you have a truly unique product or service that is aimed at a problem or preventing a problem from occurring, than this stage would apply to you. As such, you should assume that customers are not aware of the problem your product or service is trying to solve. As a result, your will need to create a market by educating your addressable market about your solution.
This stage of EGNYT helps you identify the addressable market, and create the messaging required for each stage of the awareness funnel, including completely unaware to product/service aware. In addition, EGNYT can help you build an audience by optimizing your marketing and advertising channels to get the highest value for your spending per channel.
THE IN-MARKET STAGE
We can help you improve organizational performance from the top to the bottom of the org chart which improves your company’s performance and becomes a better place to work by ensuring your entire organization can deliver on your strategy. We help you develop optimal operating models, address capability and talent gaps, improve decision effectiveness, simplify organizational structure and strengthe culture and leadership.
THE IN-MARKET STAGE
This stage comes either after the Awareness stage or, if your product is competing with existing products on the market today, you would be considered In-Market addressable market. We do so by helping you develop an understanding of what your target customers truly value and perceive as big differentiating benefits.
We help you
- Start with the strategy and steps to avoid wasted investment in advertising and communication
- Build the business development funnel one stage at-a-time, test, optimize, iterate, repeat
- Understand your customers’ needs and behaviors by developing segmentation capabilities, augmented by advanced analytics and testing that gets results
- Blend bottoms-up and top-down techniques to deliver results fast and align your marketing and brand strategy with your overarching business objectives and combine hard metrics with creative magic to build a customer-focused brand strategy
- Nurture promoters, loyal customers who are more profitable and incentivize them to promote your business
- Use outcome to break down barriers to innovation and improve ongoing customer-led product development to continuously reinvent your offerings
- Automate the process and build internal capabilities and the external resources to get the requirements implemented