If you have a truly unique product or service that is aimed at a problem or preventing a problem from occurring, then this stage would apply to you. As such, you should assume that customers are not aware of the problem your product or service is trying to solve. As a result, your will need to create a market by educating your addressable market about your solution.
This stage of EGNYT helps you identify the addressable market, and create the messaging required for each stage of the awareness funnel, including complete unawareness to product aware and service aware. In addition, EGNYT can help you build an audience by optimizing your marketing and advertising channels to get the highest value for your spending per channel.