BUSINESS DEVELOPMENT

Customers don’t want to hear about product or services features, they want you to know what you can do for them. EGNYT Offering Management helps transform companies stuck with a narrowly defined product management organization, allowing them to reimagine their offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.

EGNYT helps you achieve organic, profitable growth by focusing on two critical building blocks Awareness and In-Market for a differentiated leads and prospects experience that ensure you deliver optimal message to achieve the needed interactions at every touchpoint.

THE AWARENESS STAGE

If you have a truly unique product or service that is aimed at a problem or preventing a problem from occurring, than this stage would apply to you. As such, you should assume that customers are not aware of the problem your product or service is trying to solve. As a result, your will need to create a market by educating your addressable market about your solution. This stage of EGNYT helps you identify the addressable market, and create the messaging required for each stage of the awareness funnel, including completely unaware to product/service aware. In addition, EGNYT can help you build an audience by optimizing your marketing and advertising channels to get the highest value for your spending per channel.

THE IN-MARKET STAGE

This stage comes either after the Awareness stage or, if your product is competing with existing products on the market today, you would be considered In-Market addressable market. We do so by helping you develop an understanding of what your target customers truly value and perceive as big differentiating benefits.

WHY EGNYT


We help you

  • Start with the strategy and steps to avoid wasted investment in advertising and communication
  • Build the business development funnel one stage at-a-time, test, optimize, iterate, repeat
  • Understand your customers’ needs and behaviors by developing segmentation capabilities, augmented by advanced analytics and testing that gets results
  • Blend bottoms-up and top-down techniques to deliver results fast and align your marketing and brand strategy with your overarching business objectives and combine hard metrics with creative magic to build a customer-focused brand strategy
  • Nurture promoters, loyal customers who are more profitable and incentivize them to promote your business
  • Use outcome to break down barriers to innovation and improve ongoing customer-led product development to continuously reinvent your offerings
  • Automate the process and build internal capabilities and the external resources to get the requirements implemented

EXPECTED RESULTS

ADVOCACY

Develop happier, more engaged prospects and turn them into advocates

SIMPLIFICATION

Simplify a complex process and achieve lower costs

ANALYTICS REPORTS

Marketing metrics framed in holistic, forward-looking and actionable ways

TEST AND LEARN

A tailored, systematic testing program to improve decision making

ROADMAP

A clear, dynamic and accountable roadmap for creating and scaling the optimal portfolio of marketing initiatives.

INTIMACY

Developing a deep understanding of your potential customers needs/wants, pain-points and motivation