Customers don’t want to hear about product or services features, they want you to know what you can do for them. EGNYT Offering Management helps transform companies stuck with a narrowly defined product management organization, allowing them to reimagine their offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
EGNYT helps you achieve organic, profitable growth by focusing on two critical building blocks Awareness and In-Market for a differentiated leads and prospects experience that ensure you deliver optimal message to achieve the needed interactions at every touchpoint.
This stage comes either after the Awareness stage or, if your product is competing with existing products on the market today, you would be considered In-Market addressable market. We do so by helping you develop an understanding of what your target customers truly value and perceive as big differentiating benefits.