design of new product line and the creation of a strong strategic alliance and “win-win” partnership with point of sale players.
Redesign and development of a new product line including business models, accessories, cooling equipment and the optimization of look and feel of the product.
Conducted a creative innovative strategy exercise to develop a new product line. The result was an entirely new product line that is dynamically and cost-effectively adaptable to various point of sale requirements. In addition, redeveloped distribution strategy enabled the reach of new features and value proposition the point of sale customers as well as end customer.