To identify, define and develop a new beer experience for consumers within the HORECA channel.
Creation of a new beer experience for HORECA customers that was also transferable to the home market for Unicer.
As Unicer looked to elevate its beverage brand, it became clear that a new beer experience needed to be created for its customers. EGNYT evaluated the factors in the current consumer beer experience – the barman, establishment, and product. Through these elements, we were able to increase the brand perception of Unicer’s beer internally for the client and externally with its customer base. A beer standard was created that could also be used in Unicer’s home market with mass appeal.