To maintain luxury brand image while increasing sales through the HORECA channel.
Introduce a cooling technology that enhances the brand and increases the customer experience with its products.
When Martini wanted to increase sales, we worked to create new product development that helped to provide an even better consumption experience of its spirits. A cooling technology was tested with consumers and proved to be successful at giving more value to the brand while placing it front and center with consumers. The cooling system was rolled out into Martini’s international market, giving its brand more acceptance with new customers and increasing sales for the company.