To provide a business model for a new joint venture company with a new product category to deliver to consumers.


Developed a business plan strategy for the new organization while positioning its products as solutions for diabetes.


When DiaBalance came to EGNYT it was looking for guidance on the newly formed joint venture that was introducing a new product category for consumers. We created a viable business model for DiaBalance to follow that incorporated its brand vision and values. We defined the opportunity for its new products and positioned them as solutions for consumers with diabetes, giving the company an integral business structure that made sense for its profit goals.

victorrubanyukCase DIABALANCE