To establish creditability with consumers and develop a strategic innovation plan for Danone to follow for the next five years, globally in a new product segment.
Introduction of Danio yogurt as a healthy snack alternative for consumers looking to stay healthy while on the go.
When Danone wanted a strategic plan for its company with a global scope that would allow it to build its reputation with consumers, EGNYT helped it develop Danio. Danio is an extra creamy and high-density yogurt that is part of a new healthy snack category for the company. The yogurt was created to be filling and has high nutritional value based on the special production processes the company has incorporated. Through the development and launch of the product, Danone created a strategy that gave in new creditability with customers and a positioned the company for the future with a snack category product.